Your website is an essential part to your business. Without capturing the attention of visitors to your website, you’ll likely lose out on your potential ideal clients.
If you’re an entrepreneur who has just started your business or side hustle. Or you’ve been in business for awhile and you’re still struggling to attract your ideal clients to your website. No worries. I’ve got you covered.
Read on to learn the 6 must-have pages your website needs in order to visually attract and convert your ideal clients into paying clients.
A VISUALLY ATTRACTIVE HOMEPAGE
You know, your homepage is the first thing visitors to your site will see when they land on your website. That’s why you know the look of your website must be top-notch.
You know what, you’re right. When visiting your site, a user will decide whether to hit the back button within millIseconds of landing on your site. That’s why when crafting your homepage, you must create a homepage that visually attracts and captures the attention of your ideal clients that visit your website.
From easy to control navigation menu bars, with clear messaging, high-quality images, a premium logo, an irresistible email opt-in, branding and strong call-to-action buttons. Your homepage must standout and visually attract and capture the attention of visitors to your website so visitors remain on your website and convert into paying clients.
A DAZZLING ABOUT PAGE
An about page is a great opportunity for you to dazzle your ideal clients with your background, skills and experience regarding your niche or topic area. By creating an about page that dazzles and captures the attention of your target audience, your ideal clients can gain a better understanding about your accomplishments, your brand’s vision, and how your business can provide solutions to their problems.
Whether if you’re a solopreneur or you’re a co-owner of a company. Your About page should include a professional-looking headshot that clearly shows who you are as a solopreneur. Or a team photo that clearly includes all co-owners of the company.
Another key feature in creating an about page that helps you to dazzle your ideal clients is to include a catchy headline and a short story about what you do on your about page. By including a catchy headline, you can quickly capture the attention of visitors to your website, so they’ll want to continue exploring your website and to learn more about what you do.
Now that you’ve captured the attention of your ideal clients, you’ll want to keep dazzling them with your story. This is where your bio should explain the “why” behind what you do. And how you plan to help your ideal clients, so they’ll remain on your site, click through to your services and become a paying client.
A CONVINCING WORK WITH ME OR HIRE ME PAGE
Creating a Work With Me or Hire Me Page is a great way to increase interest for your done-for-you services. Many service providers, especially coaches will include a Work With Me Page or a Hire Me Page to help potential clients understand what they’ll get by working with them on an individual basis.
So, what exactly is a Work With Me or Hire Me Page? A Work With me or Hire Me page is a service page that helps service providers get more clients for their individual and done-for-you-services.
How can a Work With Me or Hire Me Page get more clients for your business? By creating a page for your website that lets potential clients know what to expect, increases the likelihood that your ideal clients will hire you.
For instance, do you have a clear process that gets proven results for your done-for-you-services? If so, you’ll want to reassure potential clients that you have a proven process that has worked for other people like them. This will help them feel more confident that you can deliver the results you’re promising because your service has helped other people.
But if you really want to turn that random visitor into a prospect, telling them isn’t enough– you have to convince them by showing them you have the skills to solve their problems.
And a great way to do that is with client testimonials and a strong-call-to-action. With well-written testimonials from past clients that prove you get results and a strong call-to-action showing visitors how to hire you! Visitors to your website will be excited to become your new clients.
AN INSPIRING TESTIMONIAL PAGE
An inspiring testimonial page is a great way to attract and to get more clients for your business. You see, your testimonial page serves as a powerful tool for your business. Although many entrepreneurs often make the decision not to include a testimonial page on their website, they’re missing out on a prime opportunity for clients to demonstrate how they’ve helped their business.
By including a testimonial page on your website, you can inspire visitors to your website to buy from you by showcasing how others have benefited from your products or services or from working with you. This lets potential clients, who visit your website, see that the rave reviews on your website are coming from unbiased clients who have seen results from working with you.
However, when asking for testimonials from past clients, you want to make sure that the testimonials that you receive and will be showcasing on your website are effective. You see, effective testimonials go beyond a simple quote that tells readers how great you are. Your testimonials need to inspire and resonate with your potential clients.
That’s why effective testimonials, don’t just proclaim how great you are, they also inspire and motivate readers to act now, so you can get more clients for your business.
A BEAUTIFUL AND UNIQUE BLOG
A blog is another way to attract clients to your website. You see, your blog is another opportunity for you to connect with readers who visit your site by showcasing your expertise in a particular topic area. By showing your expertise in a particular topic area, you’ll be more likely to attract clients online to your business.
So, how can you show your expertise through blogging? First, you’ll want to get to know your target audience. Find out which posts are popular within your niche, so you’ll make sure you’re blogging about what interests your ideal clients.
Second, you’ll want to create a beautiful blog that’s unique and fits your style. By selecting images and a design layout that fits your style, you can make sure that you’re not just creating content that your target audience wants, but you’re staying on brands.
Lastly, by creating quality work that looks, functions, and reads as professionally as possible. You can also standout and become known as the go-to-expert in your industry by adding visual images and videos that show a behind-the-scenes look of your current and upcoming services for your business.
AN EASILY ACCESSIBLE CONTACT PAGE
Having a Contact page is another must have page on your website. It is a great way for visitors to your website to communicate with you and ask you questions. When visitors to your website land on your contact page, you want to make it easy for people to reach out to you, inquire about your business and services.
That is why your contact page should be easily accessible. In other words, you don’t want your potential clients to struggle and become frustrated clicking through several pages on your website to find a way to connect with your business.
By creating a contact page, you have a perfect page that can set expectations for your business. So visitors and potential clients to your site know exactly when you will respond to their messages and other ways they can contact you if they have questions or want to become a new client.
In conclusion, if done right, your website is an effective tool for your business. Your website can educate visitors to your website about your business and turn your ideal clients into paying clients.
If you’re ready to book more dream clients, let’s chat! I’d love to provide you with a website that attracts your dream clients and converts, so you’ll see results!