When you showcase your website, there’s one page that should immediately standout and grab the attention of visitors to your site and that’s the home page. Your home page is the first page viewers see when they land on your site. That’s why it’s crucial that you grab their attention instantly. Studies have shown that you only have up to eight seconds to grab the attention of visitors to your site. That’s why you do not want to miss any opportunity to capture the attention of each visitor to your website, if you want to have a chance to convert your ideal clients who visits your site.
How can you make sure that your home page stands out, so your ideal client immediately signs up for your products or services? By clearly sharing content and images of who you are, what you do, and how you will provide a solution to their problem.
However, many people make the mistake of not including the right content and images on their home page. By making these mistakes, many people are missing the opportunity to elevate their business by converting their ideal clients into paying clients.
I know that you don’t want this to be your story. Read on to learn how you cannot make the below mistakes on your home page.
NOT SHARING WHO YOU ARE & WHAT YOU DO
Many people forget to clearly share who they are and what they do with visitors to their site. They often assume if their website is called Madeline’s Bridal Boutique, then every visitor to their site, should know exactly who you are and what you offer at your store. But do visitors really know who you are and what you do by the name that’s on your website? Most likely they don’t. If you want visitors to your site to know that Madeline’s Bridal Boutique also sells bridesmaid dresses, mother of the bride dresses, flower girl dresses, tuxedos for men, in addition to wedding dresses. Then you will need to highlight this in your content on your home page.
YOU DON’T HAVE THE RIGHT IMAGES ON YOUR HOME PAGE
Having the right images on your home page is another great way to instantly connect with visitors to your website. When visitors to your site land on your home page, you want them to feel like they can connect with you, connect with your brand, and connect with your business. And there’s no better way to do this then by having the right images on your home page that reflects who you are, the services you provide and/or the products that you sell.
You see, having the right images on your home page will not just help to showcase your website. But having the right images on your website will help you to instantly attract and grab the attention of visitors to your site. So you can easily convert your ideal clients into paying clients.
YOU DON’T USE THE RIGHT BRANDING
Having strong branding on your home page and other pages of your website is another great way to connect with visitors to your website. However, many people make the mistake of not including the right branding on their website and miss the opportunity to convert their ideal clients into paying clients.
You see, when you use the right branding on your home page and other pages of your website, you outshine your competitors by visually telling your story and inspiring your ideal clients to stay on your website and to convert into paying clients.
If you’re ready to showcase your brand and website, so you can attract your ideal clients to your website. Click here, to schedule your complimentary call for a One Day Design Intensive. I’d love to chat with you about how I can elevate your brand and website for more impact, in just one day!