Your website is an essential part to your business. Without capturing the attention of visitors to your website, you’ll likely lose out on your potential ideal clients. 

If you’re an entrepreneur who has just started your business or side hustle. Or you’ve been in business for awhile and you’re still struggling to attract your ideal clients to your website. No worries. I’ve got you covered.

Read on to learn the 6 must-have pages your website needs in order to visually attract and convert your ideal clients into paying clients.

A VISUALLY ATTRACTIVE HOMEPAGE

You know, your homepage is the first thing visitors to your site will see when they land on your website. That’s why you know the look of your website must be top-notch. 

You know what, you’re right. When visiting your site, a user will decide whether to hit the back button within millIseconds of landing on your site. That’s why when crafting your homepage, you must create a homepage that visually attracts and captures the attention of your ideal clients that visit your website.

From easy to control navigation menu bars, with clear messaging, high-quality images, a premium logo, an irresistible email opt-in, branding and strong call-to-action buttons. Your homepage must standout and visually attract and capture the attention of visitors to your website so visitors remain on your website and convert into paying clients.

A DAZZLING ABOUT PAGE

An about page is a great opportunity for you to dazzle your ideal clients with your background, skills and experience regarding your niche or topic area. By creating an about page that dazzles and captures the attention of your target audience, your ideal clients can gain a better understanding about your accomplishments, your brand’s vision, and how your business can provide solutions to their problems. 

Whether if you’re a solopreneur or you’re a co-owner of a company. Your About page should include a professional-looking headshot that clearly shows who you are as a solopreneur. Or a team photo that clearly includes all co-owners of the company.

Another key feature in creating an about page that helps you to dazzle your ideal clients is to include a catchy headline and a short story about what you do on your about page. By including a catchy headline, you can quickly capture the attention of visitors to your website, so they’ll want to continue exploring your website and to learn more about what you do.

Now that you’ve captured the attention of your ideal clients, you’ll want to keep dazzling them with your story. This is where your bio should explain the “why” behind what you do. And how you plan to help your ideal clients, so they’ll remain on your site, click through to your services and become a paying client.

A CONVINCING WORK WITH ME OR HIRE ME PAGE

Creating a Work With Me or Hire Me Page is a great way to increase interest for your done-for-you services. Many service providers, especially coaches will include a Work With Me Page or a Hire Me Page to help potential clients understand what they’ll get by working with them on an individual basis. 

So, what exactly is a Work With Me or Hire Me Page? A Work With me or Hire Me page is a service page that helps service providers get more clients for their individual and done-for-you-services.

How can a Work With Me or Hire Me Page get more clients for your business? By creating a page for your website that lets potential clients know what to expect, increases the likelihood that your ideal clients will hire you.

For instance, do you have a clear process that gets proven results for your done-for-you-services? If so, you’ll want to reassure potential clients that you have a proven process that has worked for other people like them. This will help them feel more confident that you can deliver the results you’re promising because your service has helped other people.

But if you really want to turn that random visitor into a prospect, telling them isn’t enough– you have to convince them by showing them you have the skills to solve their problems.

And a great way to do that is with client testimonials and a strong-call-to-action. With well-written testimonials from past clients that prove you get results and a strong call-to-action showing visitors how to hire you! Visitors to your website will be excited to become your new clients.

AN INSPIRING TESTIMONIAL PAGE

An inspiring testimonial page is a great way to attract and to get more clients for your business. You see, your testimonial page serves as a powerful tool for your business. Although many entrepreneurs often make the decision not to include a testimonial page on their website, they’re missing out on a prime opportunity for clients to demonstrate how they’ve helped their business. 

By including a testimonial page on your website, you can inspire visitors to your website to buy from you by showcasing how others have benefited from your products or services or from working with you. This lets potential clients, who visit your website, see that the rave reviews on your website are coming from unbiased clients who have seen results from working with you.

However, when asking for testimonials from past clients, you want to make sure that the testimonials that you receive and will be showcasing on your website are effective. You see, effective testimonials go beyond a simple quote that tells readers how great you are. Your testimonials need to inspire and resonate with your potential clients. 

That’s why effective testimonials, don’t just proclaim how great you are, they also inspire and motivate readers to act now, so you can get more clients for your business.

A BEAUTIFUL AND UNIQUE BLOG

A blog is another way to attract clients to your website. You see, your blog is another opportunity for you to connect with readers who visit your site by showcasing your expertise in a particular topic area. By showing your expertise in a particular topic area, you’ll be more likely to attract clients online to your business. 

So, how can you show your expertise through blogging? First, you’ll want to get to know your target audience. Find out which posts are popular within your niche, so you’ll make sure you’re blogging about what interests your ideal clients.

Second, you’ll want to create a beautiful blog that’s unique and fits your style. By selecting images and a design layout that fits your style, you can make sure that you’re not just creating content that your target audience wants, but you’re staying on brands.

Lastly, by creating quality work that looks, functions, and reads as professionally as possible. You can also standout and become known as the go-to-expert in your industry by adding visual images and videos that show a behind-the-scenes look of your current  and upcoming services for your business.

AN EASILY ACCESSIBLE CONTACT PAGE

Having a Contact page is another must have page on your website. It is a great way for visitors to your website to communicate with you and ask you questions. When visitors to your website land on your contact page, you want to make it easy for people to reach out to you, inquire about your business and services.

That is why your contact page should be easily accessible. In other words, you don’t want your potential clients to struggle and become frustrated clicking through several pages on your website to find a way to connect with your business.

By creating a contact page, you have a perfect page that can set expectations for your business. So visitors and potential clients to your site know exactly when you will respond to their messages and other ways they can contact you if they have questions or want to become a new client.

In conclusion, if done right, your website is an effective tool for your business. Your website can educate visitors to your website about your business and turn your ideal clients into paying clients.

If you’re ready to book more dream clients, let’s chat! I’d love to provide you with a website that attracts your dream clients and converts, so you’ll see results!

HOW TO GET A WEBSITE IN A DAY

FOR YOUR SMALL BUSINESS

How can you get your website done in a day for your small business? By hiring me as your designer for a day. My Designer For A Day, is a designing service where I dedicate an entire workday to you, your custom branding, and custom website project. We’ll meet in advance to plan out your project, and chat about what pre-work you need to complete prior to our design day. 

Then on our design day, we’ll collaborate, so you can get your website DONE, and stop stressing about not having a custom website and brand to send your dream clients to.

So, let’s finally take the website project off your to-do-list and turn the vision of your website into a reality. How can you know if a Website In A Day is perfect for you?

Hiring Me To Design Your Website In A Day is perfect for you, if ….

YOU DON’T HAVE A WEBSITE FOR YOUR DREAM CLIENTS TO FIND YOU

You’ve tried to create a website for your business in the past, but were unsuccessful. Without ZERO web design experience, you could never create the website that you visioned, with a premium logo, graphics, and branding. You want a website that’s not only responsive, but mobile friendly and speaks to your dream clients.

So, you can finally have a website to send your dream clients too. As Your Designer For A Day, I will create a website that you will be proud to send your clients too. Your website will have beautiful graphics, a premium logo, and a brand color scheme, that is, not only, responsive. But also speaks to your dream clients.

YOU’RE TOO BUSY TO CREATE A WEBSITE

You’re a busy entrepreneur without the time to design your own website. As an entrepreneur, you know you need a brand and a website to showcase your products and services for your business. But your just too busy juggling the day-to-day tasks in your business.

And you just don’t have the time to create a professional looking website that attracts your dream clients.

As Your Designer For A Day, I can help. I love creating beautiful new brands and websites for busy entrepreneurs and business owners, just like you. I am excited to have the opportunity to create a professional looking website for you that showcases your credibility and expertise!

YOUR CURRENT WEBSITE IS OUTDATED AND NEEDS TO BE UPDATED

Your current homepage and website looks too DIY and is keeping you from sending your dream clients to your website. You know that your current website no longer represents the voice of your business. But you don’t have the design experience, strategies, or skills to update your current website.

So it looks professional, while reflecting the message and brand of your business. No worries. As Your Designer For A Day, I will update your outdated website in a day, so it stands out in your industry. And reflects the message and brand of your business!

YOU CAN’T WAIT SEVERAL WEEKS FOR THE BIG WEBSITE REVEAL

You’re ready to launch your new business, product and services, but don’t have the time to wait several weeks? As Your Designer For a Day, I will build you a custom designed website in just One Day!

We’ll work through your custom website goals, prior to the design day, to make sure your new website reflects the brand and message of your business. So you attract dream clients to your business.

If you’re ready to create a brand and website in one day, that will showcase your credibility and expertise, and attract your dream clients, book your complimentary call here.

Are you wondering if it’s the right time to rebrand your small business or to have a new website built? As a designer, I feel the 4 most common reasons why you should rebrand your business or have a new website built are:

YOU HAVE A BUSINESS, BUT DON’T HAVE A WEBSITE

If you have a business, but you do not have a website, it will be hard to brand your business and have a home online, where potential clients can learn more about the products and services you have for your business.

YOU HESITATE TO SEND POTENTIAL CLIENTS TO YOUR WEBSITE

You have a website, but you cringe or are afraid to send potential clients to your website. If this is something you can relate to, then you should definitely start the process of hiring a designer to create a custom brand and website for your business.

YOUR CURRENT WEBSITE NO LONGER REFLECTS THE BUSINESS BRAND

You feel like the current colors, images and layout on your website no longer reflects the brand, image and message you want to convey to your ideal clients. If your website no longer reflects the message you want to your idea clients, then its time to hire a designer who can b build a website that reflects the brand and new direction of your business.

YOU WANT TO RAISE YOUR PRICES

You want to start charging premium prices for your products and services. You’re afraid that your online home will impact your ability to start charging premium prices for your products or services. Without a great online home presences, people will be hesitant to pay you the premium prices for your products and services.

You see, your brand and the design of your website tells your ideal clients about your business, before you will ever have an opportunity to interact with you. If you can relate to “The 4 Reasons You Should Rebrand Your Small Business or Website,” then let’s chat! It’s totally free!

I’d love to provide you with an incredible brand and website, so you can start attracting your ideal clients to your business.

CREATING GREAT CUSTOMER EXPERIENCE WITH BRANDING AND WEBSITE DESIGN

Wondering how to create a great client experience when working with your design clients? You know you need to create an environment that will encourage your clients to share the details of their project, so you can create a design that’s visually appealing to both your client and their ideal clients. 

How can you create an environment that will get you the results you need, so you can deliver a finished project that meets and ultimately exceeds your clients expectations?

Although there’s no one clear answer to creating a good client experience, I will be sharing the strategies I use to create a good client experience and successful design outcome with my clients. Continue reading to learn the 4 strategies I use to create a good client experience with my design clients.

BUILD RELATIONSHIPS

Before starting the branding and website design process, I believe it’s important to build a relationship with your clients. By asking clients how their day is going and listening to their response, before proceeding with the goals of their design project, shows clients that we care, by getting to know them. Instead of just moving forward and designing their project.

SYSTEMIZE YOUR PROCESS

Systemizing your process helps to keep the design process on track, while making things less confusing for your clients. You can accomplish this by having a good onboarding process that you use, so all clients can easily book their design appointment, pay their deposit, and receive all forms and any other vital information they need to move forward in the onboarding process! This can include a welcome email or a welcome kit, with instructions about what they can expect throughout the design process and how they can contact you if they have any questions.

Once the onboarding process is completed, you should think through all the potential steps to make the actual design process go much smoother. This can include any pre-work you want them to complete ahead of time, to create a smooth design process, so you can meet their goals and ultimately exceed your clients expectations.

DESIGN PROCESS

Once the branding colors, elements and website goals are determined for the design project, you can start the design process. During the design process, you will include all content and visual elements that will help you complete a finished design that’s visually appealing to your clients, while making the style and brand of your clients design stand out!

EXCEED CLIENT EXPECTATIONS

Another aspect to creating a great experience with a design client, is to not only meet our clients expectations, but to exceed them as well. You may be wondering, how can you exceed your clients expectations. 

One way you can exceed your clients expectations is to truly understand your clients’ pain points. By truly understanding your clients pain points, and asking for feedback from your clients, your clients will not only feel validated, but you will be able to create a design that will delight them!

This is how I’ve been able to create a signature branded style website and a suite of branded materials for the Bella Bridal project and other design projects.

A family owned and operated bridal solon since 2004, Bella Wedding Bridal, is located in Los Angeles, California. Well-known for their outstanding customer service, their goal is to make every bride’s experience as wonderful as possible.k

As a full service and operated bridal salon, Bella Wedding Bridal offers a full range of wedding dresses, bridesmaids dresses, and accessories for members of the bridal party.

As Bella Wedding Bridal grew over the years, the bridal store owner Bella Yang, knew she needed a new brand and a new website that could showcase her business for years to come.

From a signature branded style website and a color palette of pale green, gold, pink and peach, we were able to create a design and a suite of branded materials that would speak to her ideal client, while elevating her bridal salon to new heights.

We started by creating a feminine logo and selecting suite of feminine colors that could translate beautifully from the website to print.

From there, we created a suite of custom business cards and custom stationery featuring a color palette of pink, peach, and gold to be provided to guests that visit her bridal salon.

SUITE OF STATIONERY

I can help you with the branding and web design for your business. Click here to schedule a complimentary call for a One Day Design Intensive, so we can chat about materials that enhance your clients experience, so your business can continue to grow to new heights!